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A unified home for advanced metrics in baseball
The challenge
Analytics have officially taken over baseball, and no one has capitalized on the shift better than the team behind Yakkertech, BaseballCloud and SoftballCloud, a trio of advanced stat-tracking solutions. While several Major League franchises and college teams have already adopted these next-gen products, the product family needed a holistic restructuring that brought them under the same umbrella.
The solution
We reworked the architecture by placing each affiliated product under a parent company called Magnus. Our team then designed a family of complementary logos, a visual identity and a comprehensive website. The redesigned platform aims to streamline prospective users’ journeys by delineating offerings while keeping them in one place, leading to seamless engagement for players, trainers and coaches at every level.
From garnering coverage in industry-leading outlets like SBJ to crafting refined 3D renders for our new site, the Robin team are real experts on and off the field of play — and certainly know their way around diamond sports.
Results
The newly-rebranded company utilizes the website we developed, selling its best-in-class solutions under a singular parent brand. Our dedicated PR staff also harnessed strong media relationships to earn Magnus some coverage in Sports Business Journal, which wrote about the company's new approach and further invited a broader audience to understand why tracking stats is paramount to success.
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