cases

Modernizing rally sports for the digital age

Web DevelopmentUXUI

The challenge

Spectra Technology serves as an overseeing eye for car rally competitions, providing security, support and safety resources to racers all over the world. When the company approached us, its tracking and messaging were performed via satellite, using GPS installed in each car’s cockpit. They wanted to modernize how their devices spoke with one another, while broadening the product’s allure to its users.


The solution

Our dev team replaced Spectra’s legacy software with a cloud web service, ensuring its systems were up-to-date. We then mapped out UX/UI for Sirius Rally Tracking, a new iOS and Android app that shows users’ lap times and future matches, expanding Spectra’s offerings with new features. We also translated their satellite comms to mobile, harnessing 5G capabilities to provide rapid contact between drivers and support teams.

From the beginning of the project, Robin demonstrated a superior design concept, and proposed simple and appealing User Interfaces. Facing an unfamiliar and non-traditional industry, they strove to understand our needs and vision, and implemented key improvements to our solution. We are extremely happy about the demanding project deadlines and the commitment and delivery of all of Robins’s team.

Results

We vastly improved Spectra's strategy by replacing outdated hardware with new-gen smartphone apps, powered by a simpler user experience. This has helped the company scale faster, shedding the need to transport technicians and equipment, as everything they need is one download away. To solidify things, the FIA went on to highlight Spectra as an official provider of compliant rally tracking systems.


Want to get a better idea of our work and find ways to collaborate?

Get in contact with us to talk through what you’re looking for.

LinkedinInstagram

LA

04:34

415 Molino Street, Suite 7

CA 90013


NY

07:34

875 Washington Street

NY 10014


BA

08:34

Darwin 1154

CABA 1414


© 2024 Elysian Strategic Marketing, Inc. DBA Robin