cases
Making an elite training methodology available to the masses.
The challenge
Kolby Tullier trains Champions, Major winners, and MVPs across every professional sport. But his Stable training methodology was limited to one-on-one sessions, with independent work delivered through a patchwork of camera roll videos, Notes app programming, and iMessage threads. With demand growing from The Stable's facility members, a devoted social following, and trainers nationwide, Kolby needed to digitize his proven system without losing the personalized touch that hangs banners.
The solution
We embedded ourselves in The Stable's world, starting with intensive workshops where we experienced athlete assessments firsthand and shadowed daily trainer routines. We mapped complex operational flows for multiple trainer permission tiers, architected workout experiences, and built deep integrations with MindBody for membership management. The result: a comprehensive year-long build delivering both a powerful SaaS portal for trainers to create and manage programs, and an intuitive iOS app featuring video-guided exercises, real-time assessment tools, and personalized training plans that athletes want to use.
Results
The app successfully soft-launched to The Stable gym members in September 2025, with Apple subscriptions, assessment-based personalization, and a library of professional exercise videos already in place. A wider market rollout is planned for early 2026.
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