work
Building with the back-to-back World Series Champions.
The challenge
The Dodgers approached us in 2022 looking to build a brand around the lifestyle events arm of the organization — think concerts, tours, and special events both public and private. Their hope was to make all the opportunities to engage with both the Dodgers and Dodger Stadium more public, growing the business segment in the process.
The solution
There aren’t many parts of the country where you can be outdoors every day of the year, but Los Angeles is one of them. With the name Dodgers 365 we nodded to that fact while simultaneously anchoring the brand to the team’s identity. We would then develop a sophisticated visual framework informed by the architectural nuances and palette of Emil Praeger’s iconic stadium design — a system that continues to guide the brand’s evolving aesthetic and collateral today.
Results
The brand’s 2023 debut was a hit, driving the ambitious expansion the organization envisioned — only to be further bolstered by consecutive championship runs in 2024 and 2025. We continue to support the Dodgers and Dodgers 365 today on product development initiatives, including a refreshed Tours experience set for release in 2026.
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